July 21, 2020
This virtual panel featured a lively conversation with Elyse Stoner (Fresh Perspective Consulting), Alicia Crank (AtWork) & Lynn Edwards (Proper Planning). for event planners and event […]
April 14, 2020
Ellen Sherberg, American Business Journal Bizwomen Contributor, asked me “How are you doing in our ever-changing pandemic world?” The article linked below is my response.
March 12, 2020
Elyse co-presents two breakout sessions: • Don’t Be a Sell-out -Sponsorships for Educational Events• “They are more than Parties” -Best Practices for Strategic Alumni/ae Relations Events
February 3, 2020
Elyse shares best practices for strategic event planning & execution necessary to turn events into strong marketing tools.
January 6, 2020
Here’s a link to the latest episode of PR Talk, a podcast produced by Veracity, a Portland-based boutique PR firm. Amy Rosenberg and her partner (in life and in […]
January 6, 2020
Laura Garfield, Idea Decanter Co-Founder, was curious about our ROM model and how it would apply to her clients: wealth and health advisors. As a result of our […]
January 6, 2020
As a marketing professional at a mid-major athletic program, I would attend national collegiate athletic conferences, listening to speakers from large, land-grant, research schools would share […]
January 6, 2020
This week, I discuss the benefits of identifying your events’ personality to increasing their ROM with the CorporateEventNews.com readership. Event personalities, not unlike human personalities, possess […]
January 6, 2020
“Our event was less stressful and more successful thanks to The Fresh Perspective!” That’s a quote from a client who had a long-time event that was […]
January 6, 2020
“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Everybody loves a good story, so here’s one for you. […]