“Storytelling is the most powerful way to put ideas into the world today.”
— Robert McKee
Everybody loves a good story, so here’s one for you. Tell me if you recognize it.
It’s the story of how our hero (you) recognizes a conflict (overwhelming event details and little ROM), meets someone who can help resolve the conflict (a Fresh Perspective, anyone?), partners with them to resolve the conflict (adding FTE experience to your team without the high cost) and therefore becoming even more hero-y in the end (producing seamless, targeted events that motivate attendees to action).