January 6, 2020
Here’s a link to the latest episode of PR Talk, a podcast produced by Veracity, a Portland-based boutique PR firm. Amy Rosenberg and her partner (in life and in […]
January 6, 2020
Laura Garfield, Idea Decanter Co-Founder, was curious about our ROM model and how it would apply to her clients: wealth and health advisors. As a result of our […]
January 6, 2020
As a marketing professional at a mid-major athletic program, I would attend national collegiate athletic conferences, listening to speakers from large, land-grant, research schools would share […]
January 6, 2020
This week, I discuss the benefits of identifying your events’ personality to increasing their ROM with the CorporateEventNews.com readership. Event personalities, not unlike human personalities, possess […]
January 6, 2020
“Our event was less stressful and more successful thanks to The Fresh Perspective!” That’s a quote from a client who had a long-time event that was […]
January 6, 2020
“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Everybody loves a good story, so here’s one for you. […]
January 6, 2020
CorporateEventNews.com Guest Blog April 10, 2019 This week, I proudly shared my event follow-up insights with the CorporateEventNews.com readership. I bring a Fresh Perspective to a […]
January 6, 2020
Event Sponsorship Primer This week I shared my insights on event sponsorship; the types of sponsorships and the basic strategies of organizing, selling and fulfilling them on […]
January 6, 2020
I’m constantly on the lookout for great event marketing case studies to share with you. This week’s ideas come right from my own home, as Son […]
January 6, 2020
Here’s an event scenario: The lighting was perfect, the invitations had the right feel, the food was delicious, 50 people attended and you sent a post-event […]