Fresh Ideas

April 14, 2020

In Her Own Words: A Business Journal article

Ellen Sherberg, American Business Journal Bizwomen Contributor, asked me “How are you doing in our ever-changing pandemic world?” The article linked below is my response.
January 6, 2020

TALKING EVENT STRATEGY ON VERACITY’S PR TALK PODCAST

Here’s a link to the latest episode of PR Talk, a podcast produced by Veracity, a Portland-based boutique PR firm. Amy Rosenberg and her partner (in life and in […]
January 6, 2020

SHARED FRESH PERSPECTIVE ON IDEA DECANTER BLOG – OCTOBER, 2019

Laura Garfield, Idea Decanter Co-Founder, was curious about our ROM model and how it would apply to her clients: wealth and health advisors. As a result of our […]
January 6, 2020

TOP 10 EVENT TRENDS WITH A FRESH PERSPECTIVE

As a marketing professional at a mid-major athletic program, I would attend national collegiate athletic conferences, listening to speakers from large, land-grant, research schools would share […]
January 6, 2020

CORPORATE EVENT NEWS GUEST BLOG AUGUST, 2019

This week, I discuss the benefits of identifying your events’ personality to increasing their ROM with the CorporateEventNews.com readership. Event personalities, not unlike human personalities, possess […]
January 6, 2020

NEED LESS STRESS, MORE SUCCESS? GET A FRESH PERSPECTIVE

“Our event was less stressful and more successful thanks to The Fresh Perspective!” That’s a quote from a client who had a long-time event that was […]
January 6, 2020

BE THE HERO TO YOUR STORY

“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Everybody loves a good story, so here’s one for you. […]
January 6, 2020

EVENT FOLLOW-UP MAKES (DOLLARS) AND SENSE

CorporateEventNews.com Guest Blog April 10, 2019 This week, I proudly shared my event follow-up insights with the CorporateEventNews.com readership. I bring a Fresh Perspective to a […]
January 6, 2020

CORPORATEEVENTNEWS.COM GUEST BLOG – SPONSORSHIP

Event Sponsorship Primer This week I shared my insights on event sponsorship; the types of sponsorships and the basic strategies of organizing, selling and fulfilling  them on […]
January 6, 2020

3 ROCK-SOLID EVENT MARKETING TECHNIQUES YOU MUST BORROW FROM COLLEGES TODAY

I’m constantly on the lookout for great event marketing case studies to share with you. This week’s ideas come right from my own home, as Son […]

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