blog

Here’s a link to the latest episode of PR Talk, a podcast produced by Veracity, a Portland-based boutique PR firm. Amy Rosenberg and her partner (in life and in […]

Laura Garfield, Idea Decanter Co-Founder, was curious about our ROM model and how it would apply to her clients: wealth and health advisors. As a result of our […]

As a marketing professional at a mid-major athletic program, I would attend national collegiate athletic conferences, listening to speakers from large, land-grant, research schools would share […]

This week, I discuss the benefits of identifying your events’ personality to increasing their ROM with the CorporateEventNews.com readership. Event personalities, not unlike human personalities, possess […]

“Our event was less stressful and more successful thanks to The Fresh Perspective!” That’s a quote from a client who had a long-time event that was […]

“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Everybody loves a good story, so here’s one for you. […]

CorporateEventNews.com Guest Blog April 10, 2019 This week, I proudly shared my event follow-up insights with the CorporateEventNews.com readership. I bring a Fresh Perspective to a […]

Event Sponsorship Primer This week I shared my insights on event sponsorship; the types of sponsorships and the basic strategies of organizing, selling and fulfilling  them on […]

I’m constantly on the lookout for great event marketing case studies to share with you. This week’s ideas come right from my own home, as Son […]