Struggling with Event Strategy?
If your event strategy is
“We've always done it this way”
it's time for a
Fresh Perspective
Discover Your
ROM*
*Return On your Moment
If you use ROI to measure the return on your business investments, are you measuring ROM to analyze your events?
SERVICES
Strategize. Plan. Inventory. Implement. Evaluate.
Together we take these steps to create a comprehensive ROM strategy to execute impactful events.
Fresh Perspective adds an event specialist to your team without adding an FTE to your payroll.
STRATEGIZE
We deliver a Fresh Perspective through:
Mystery Shopper – we share in the customer experience before, during and after the event, providing you a complete analysis of strengths and growth opportunities as seen by a knowledgeable “attendee”.
Event Analysis – we review your current event operational, marketing or experiential strategies and outcomes as well as stakeholder input to ensure alignment.
PLAN
Create goals for the event, based on purpose and desired outcomes. Target audience, targeted messaging, targeted outcomes can all be reached through pre-event planning.
INVENTORY
Take stock of your events’ value to your team or to others. Can your marketing assets become an event asset? Sponsorship review and valuation are necessary to support your event goals.
IMPLEMENT
Strategic events require flawless execution. Our expertise ensures that every detail is addressed and, more importantly, every issue is solved, so that your attendees are enthralled by your message and not by your mess.
EVALUATE
Event work doesn’t end when the last guest leaves the venue. We implement learning strategies to gain insights from attendees, sponsors and vendors to build retention, engagement and goal attainment, all so you can continue to increase your ROM.
HOW
Together we examine your values and goals, create a comprehensive ROM strategy; a guide for successful event planning, implementation & evaluation.
Partnering with Fresh Perspective is like adding an event specialist to your team without adding an FTE to your payroll..
PLAN
Create goals for the event, based on purpose and desired outcomes. Target audience, targeted messaging, targeted outcomes can all be reached through pre-event planning.
INVENTORY
Take stock of your events’ value to your team or to others. Can your marketing assets become an event asset? Sponsorship review and valuation are necessary to support your event goals..
IMPLEMENT
Strategic events require flawless execution. Our expertise ensures that every detail is addressed and, more importantly, every issue is solved, so that your attendees are enthralled by your message and not by your mess.
EVALUATE
Event work doesn’t end when the last guest leaves the venue. We implement learning strategies to gain insights from attendees, sponsors and vendors to build retention, engagement and goal attainment, all so you can continue to increase your ROM.
ABOUT
Elyse Stoner – Founder & Chief Strategist
Elyse founded Fresh Perspective Consulting to help clients hone their strategic event and overall marketing games without adding additional FTE to their teams. With over 30 years of hands-on marketing, event and brand management experience, combined with her outgoing personality and can-do attitude, Elyse’s projects have drawn millions of people to a myriad of sporting events, concerts, educational programs, fundraisers and business conferences. Her ability to create partnerships with clients, sponsors, vendors and attendees while thoroughly understanding and exhibiting how events are integral to strategic marketing goal achievement is reflected in every event she touches.
A native of Willow Grove, PA, Elyse and her husband Ed, are the parents of two teenage sons. Her love of events overflows into her personal life, as she serves on the National Multiple Sclerosis Society (Oregon Chapter) Board of Trustees and has done extensive work for Portland Public Schools’ Foundations and PTA organizations. She loves participating in healthy lifestyle activities (which allows her to enjoy her favorite food – ice cream), attending and watching college basketball and football games and experiencing the world with her family.
LINKEDIN
PHONE: 503-427-8505
EMAIL: Elyse@TheFreshPerspective.net
TESTIMONIALS
"Elyse is a top professional who knows her business. More importantly, she identifies with your business and intuitively recognizes its marketing and event needs. During her time at the Jewish Federation of Greater Portland she was an invaluable asset to our team and an incredible team player. Events she coordinated were impactful and made a marked difference in our charitable mission."
~ Marc Blattner, President & CEO, Jewish Federation of Greater Portland
"Elyse has brought to the team the ability to develop high level strategy, as well as execute detailed logistics. She addresses challenges with optimism and creativity, and Elyse demonstrates sincere dedication to her work and team. She brings a depth of experience and skill to event planning, project coordination, and team management, and is a valuable asset to her colleagues. On behalf of the Portland State School of Business, I highly recommend working with Elyse."
~ Abby Chroman, Director, Portland State University's Elevating Impact Summit
"When I needed someone to execute sponsor fulfillment for one of my top clients, Elyse was my only choice. Not surprisingly, she handled my client's highest profile event (live, globally-televised event) with decisiveness, grace and expertise. She has an intuitive understanding of the value events should deliver in a comprehensive marketing strategy. I've worked with countless marketing people over the years and Elyse is by far one of the best in the business!"
~ Mike Palisi, Executive Vice President, Van Wagner Sports & Entertainment
"Elyse is a strategic thinker and comes at challenges from multiple angles; she understands the big picture so that she can make thoughtful decisions throughout the process from conception to execution. A dependable and creative problem solver, Elyse understood our departmental event goals and was an invaluable asset to our team. Her ability to navigate the University’s structure and broad array of departments necessary to get high level events produced with persistence, poise and style was something to behold. I’m still trying to find ways to bring her back to campus!"
~ Mielle Marquis, Director of External Affairs, Northeastern University School of Law
FROM THE BLOG
LET’S CONNECT
PHONE: 503-427-8505
Elyse@TheFreshPerspective.net