Create goals for the event, based on purpose and desired outcomes. Target audience, targeted messaging, targeted outcomes can all be reached through pre-event planning.
Take stock of your events’ value to your team or to others. Can your marketing assets become an event asset? Sponsorship review and valuation are necessary to support your event goals..
Strategic events require flawless execution. Our expertise ensures that every detail is addressed and, more importantly, every issue is solved, so that your attendees are enthralled by your message and not by your mess.
Event work doesn’t end when the last guest leaves the venue. We implement learning strategies to gain insights from attendees, sponsors and vendors to build retention, engagement and goal attainment, all so you can continue to increase your ROM.
Elyse founded Fresh Perspective Consulting to help clients hone their strategic event and overall marketing games without adding additional FTE to their teams. With over 30 years of hands-on marketing, event and brand management experience, combined with her outgoing personality and can-do attitude, Elyse’s projects have drawn millions of people to a myriad of sporting events, concerts, educational programs, fundraisers and business conferences. Her ability to create partnerships with clients, sponsors, vendors and attendees while thoroughly understanding and exhibiting how events are integral to strategic marketing goal achievement is reflected in every event she touches.
A native of Willow Grove, PA, Elyse and her husband Ed, are the parents of two teenage sons. Her love of events overflows into her personal life, as she serves on the National Multiple Sclerosis Society (Oregon Chapter) Board of Trustees and has done extensive work for Portland Public Schools’ Foundations and PTA organizations. She loves participating in healthy lifestyle activities (which allows her to enjoy her favorite food – ice cream), attending and watching college basketball and football games and experiencing the world with her family.