November 2021 – #FreshTip Newsletter

Increase Your Bottom Line Through Simple Word Play

As we approach the winter holiday season, we turn to our favorite customs in the workplace, in our home life, and in our community. 

Have you ever stopped to think about the word “CUSTOM“? It’s a noun and an adjective whose definitions are related yet conflicting. Here’s my fresh perspective on how that relates to your business.

As a noun, customs are long-established habits or traditions that are predictable. The things we do day after day, year after year because there’s comfort in their execution and outcome, right?

As an adjective, custom is something made to the specifications of an individual, team or organization.  Custom plans, clothing or ideas provide high-value as they focus on one’s unique outcomes and desires. Weird, huh?

We often don’t diverge from our customs because we feel that change some how devalues their meaning. Think back to our winter holiday customs. Our ancestors cooked their holiday meal over an open fire. We use an oven, an air fryer and a slow-cooker. By customizing our approach, are we devaluing the meaning behind the tradition? 

[FRESHTIP] What if you could get comfort from a strategy that’s designed especially for you? Together we can examine your customs in a custom way to evaluate how they are truly working to achieve your goals. 

No matter how you celebrate this time of year, I hope you take a moment to think about how you can customize your customs.

Until our next Moment,