If Marketing 101 says:
“Always have an elevator pitch ready to share” 

Then grad-level Marketing 550 should say:
“Always have a direct, memorable, anecdotal story that’s easy for others to comprehend and re-tell to others.”

This month’s #FreshTip is:

Take a fresh perspective on how, when and WHY you share.

When you view your everyday Moments as an opportunity to help your friends, family, colleagues and partners help THEIR connections solve a problem, you aren’t selling your business. You are equipping others with knowledge that they can use to help their network, friends, colleagues, neighbors and service providers solve a problem.

Here are four tips to think about as you turn Everyday Moments into Marketing Moments:

* Be prepared

* The time is NOW

* Mindset is key

* Set the example

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[Tip 1] Always have a compelling story ready

People remember concrete examples. Always be ready and able to share a Moment when you:

• helped someone solve a problem through your business or role
• helped someone solve a problem through sharing about someone else’s business or their role

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[Tip 2] Be bold! Share your stories in non-traditional settings

Share stories

• while on vacation
• at a family dinner
• at a PTA meeting or
• with an acquaintance at a block party.

You don’t know who they know or what they know. That person may know your next big client, that collaborator you’ve been looking for or spur your next big idea. 

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[Tip 3] Shift your mindset

Have you ever read or heard of The Go-Giver by Bob Burg? In short, Joe, our struggling businessman learns, about the Five Laws of Stratospheric Success. This tip is all about Law Number 3 – the Law of Influence, which says,

“Your influence is determined by how abundantly you place

other people’s interests first.”

By sharing your story and others’ in everyday moments, you are really serving your colleagues and your listeners. 

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[Tip 4] Set the example

Sharing is contagious – When you successfully share a story in an everyday moment, you set the example for others to do the same. 

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• Is it time to pass grad-level Marketing 550 by re-tooling your story?
• Want to roadmap how your story fits into a strategic marketing plan?
• Ready to review and reset measurable Moment goals? 

Until our next Moment,