A Fresh Perspective on Events for “The Pennsylvania Lawyer”

“No one teaches you how to run a legal business in law school,” countless lawyers have told me over the years, which is why I help lawyers with their client engagement, partnering with them to maximize the marketing returns on their events and their client relationships. In this article, published in “The Pennsylvania Lawyer” May, 2021 magazine, I challenge readers to identify event personalities, when each personality should be used and provide examples of when you don’t properly identify them, you’ll surely miss great opportunities.

Click on the logo below to read the article.