These are the five stages where your events become powerful MEMORABLE moments. With our experience in sports, entertainment and education sectors, we help you transform stakeholders into true fans.
Partnering with Fresh Perspective Consulting brings proven strategic fan engagement strategies to your business engagement programs. Together, we will turn those stakeholders into face-painted, fight-song singing fanatics.
Strategize
You know a strong event starts with clarity. We help you discover what your goals truly are and how your event can serve them.
- Analyze past events, audience input and performance to find growth opportunities
- Assess sponsorships and partnerships to align with your objectives
- Use mystery-shopper insight to see the attendee experience from their eyes
Organize
When your foundation is solid, everything else follows. We help you design a plan that brings intention and focus.
- Create goals that reflect the event's purpose and desired outcomes
- Define your target audiences, messaging and metrics in advance
- Align logistics, content, stakeholder roles and follow-up around your core strategy
Promote
Your audience must understand the value of attending. Promotion is about storytelling, clarity and momentum.
- Clarify your event's value proposition for your key audiences
- Use marketing assets as event assets - turn collateral into experience
- Evaluate sponsorships and valuation to support your event goals
Produce
Your strategy deserves flawless execution to bring your vision fully to life.
- Ensure every detail is handled so nothing pulls focus from your message
- Respond nimbly to issues so guests remain immersed
- Deliver a seamless experience that feels effortless from the inside out
Follow-Up
The event doesn't end when people leave - it's when impact continues to grow.
- Reflect on successes and opportunities for future events
- Gather and use feedback from attendees, sponsors, vendors and team to inform improvement
- Build retention, engagement and goal attainment with ROM - Return on the Moment™ event outcomes moving forward