About Fresh Perspective
You know an event can't be reduced to a spreadsheet. ROI (Return on Investment) tells you what was spent, but it doesn't capture what mattered: the trust you built, the connections you created, the loyalty you deepened.
That's why Fresh Perspective Consulting helps leaders like you design ROM - Return on the Moment™ event strategies. From strategy through follow-up, every stage is crafted to deliver ROM - Return on the Moment™ event outcomes - moments that people remember, talk about and act on.
When your events are measured by moments that matter, you don't just count numbers - you create lasting growth, stronger relationships and meaningful impact.
Business Services
Strategize — We deliver a Fresh Perspective through things like Mystery Shopper, Event Analysis and Sponsorship Review.
Organize — Create goals for the event, based on purpose and desired outcomes.
Promote — Take stock of your events’ value to your team or to others.
Produce — Our expertise ensures that every detail is addressed and every issue is solved.
Follow-Up — We implement learning strategies so you can continue to increase your ROM - Return on the Moment™.
Education Services
Strategize — Analyze your current event portfolio and set measurable goals
Organize — Sponsorship strategy analysis and contract negotiations with internal and external vendors
Promote — Analyze communication strategy, encourage attendance and share trending event technologies.
Produce — Provide high-quality execution and management
Follow-Up — Analyze current methodologies and provide recommendations
Elyse Stoner, DES
Founder & Chief Strategist
Elyse founded Fresh Perspective Consulting to help clients hone their strategic event and overall marketing games without adding additional FTE to their teams. With over 30 years of hands-on marketing, event and brand management experience, combined with her outgoing personality and can-do attitude, Elyse’s projects have drawn millions of people to a myriad of sporting events, concerts, educational programs, fundraisers and business conferences. Her ability to create partnerships with clients, sponsors, vendors and attendees while thoroughly understanding and exhibiting how events are integral to strategic marketing goal achievement is reflected in every event she touches.
A native of Willow Grove, PA, Elyse and her husband Ed, are the parents of two young adult sons. Her love of events overflows into her personal life, as she served on the National Multiple Sclerosis Society (Oregon Chapter) Board of Trustees and has done extensive work for Portland Public Schools’ Foundations and PTA organizations. She loves participating in healthy lifestyle activities (which allows her to enjoy her favorite food – ice cream), attending and watching college basketball and football games and experiencing the world with her family.
