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Download Taking a Strategic Approach to Event Planning

Struggling with Event Strategy?

You don't have to struggle any longer. Get the FREE ultimate guide to strategic event planning and FINALLY meet your event planning and outcome goals.

In this free guide you'll discover:

  • How to find and effectively market to your
    target audience
  • How to utilize results from past events to make your next event even more successful
  • The EXACT strategies to exceed your ROI
  • How to strategically define your event goals to ensure the highest ROM (Return on your Moment)



Elyse founded Fresh Perspective Consulting in 2016 to help clients hone their strategic event and overall marketing games without adding additional FTE to their teams. With over 30 years of hands-on marketing, event and brand management experience, combined with her outgoing personality and can-do attitude, Elyse’s projects have drawn millions of people to a myriad of sporting events, concerts, educational programs, fundraisers and business conferences. Her ability to create partnerships with clients, sponsors, vendors and attendees while thoroughly understanding and exhibiting how events are integral to strategic marketing goal achievement is reflected in every event she touches.

A native of Willow Grove, PA, Elyse and her husband Ed, are the parents of two teenage sons. Her love of sports and events overflows into her personal life, as she serves on the National Multiple Sclerosis Society (Oregon Chapter) Board of Trustees and has done extensive work for Portland Public Schools’ Foundations and PTA organizations. She loves participating in healthy lifestyle activities (which allows her to enjoy her favorite food – ice cream), attending and watching college basketball and football games and experiencing the world with her family.

PHONE: 503-427-8505
EMAIL: Elyse@TheFreshPerspective.net

Copyright © 2018, The Fresh Perspective. All Rights Reserved.