News

April 14, 2020

In Her Own Words: A Business Journal article

Ellen Sherberg, American Business Journal Bizwomen Contributor, asked me “How are you doing in our ever-changing pandemic world?” The article linked below is my response.
March 12, 2020

CANCELLED – COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION DISTRICT 1 CONFERENCE, MARCH 12, 2020, BOSTON, MA

Elyse co-presents two breakout sessions: • Don’t Be a Sell-out -Sponsorships for Educational Events• “They are more than Parties” -Best Practices for Strategic Alumni/ae Relations Events
February 3, 2020

MEETING PLANNERS INTERNATIONAL CASCADIA EDUCATION CONFERENCE, MARCH 10, 2020, BEND, OR

Elyse shares best practices for strategic event planning & execution necessary to turn events into strong marketing tools.
January 6, 2020

TALKING EVENT STRATEGY ON VERACITY’S PR TALK PODCAST

Here’s a link to the latest episode of PR Talk, a podcast produced by Veracity, a Portland-based boutique PR firm. Amy Rosenberg and her partner (in life and in […]
January 6, 2020

SHARED FRESH PERSPECTIVE ON IDEA DECANTER BLOG – OCTOBER, 2019

Laura Garfield, Idea Decanter Co-Founder, was curious about our ROM model and how it would apply to her clients: wealth and health advisors. As a result of our […]
January 6, 2020

TOP 10 EVENT TRENDS WITH A FRESH PERSPECTIVE

As a marketing professional at a mid-major athletic program, I would attend national collegiate athletic conferences, listening to speakers from large, land-grant, research schools would share […]
January 6, 2020

CORPORATE EVENT NEWS GUEST BLOG AUGUST, 2019

This week, I discuss the benefits of identifying your events’ personality to increasing their ROM with the CorporateEventNews.com readership. Event personalities, not unlike human personalities, possess […]
January 6, 2020

NEED LESS STRESS, MORE SUCCESS? GET A FRESH PERSPECTIVE

“Our event was less stressful and more successful thanks to The Fresh Perspective!” That’s a quote from a client who had a long-time event that was […]
January 6, 2020

BE THE HERO TO YOUR STORY

“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Everybody loves a good story, so here’s one for you. […]
January 6, 2020

EVENT FOLLOW-UP MAKES (DOLLARS) AND SENSE

CorporateEventNews.com Guest Blog April 10, 2019 This week, I proudly shared my event follow-up insights with the CorporateEventNews.com readership. I bring a Fresh Perspective to a […]

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