In a previous blog, I shared how to ride the event wave, writing about tying into a natural event like a solar eclipse. But we can leverage societal events, such as seasonal opportunities. Seasonal events present marketing opportunities, a way to build business and reinforce your competitive brand framework. So, for example, as someone who is energized by helping others build their business, utilizing my own network and experiences, here are a few ideas that I would consider as gifts for clients…
For the new business owner or re-brander:
Headshot session – Head shots should be updated every several years or when people are launching a new business or venture. Headshot sessions aren’t very expensive, but are often a project that individuals put off, undervaluing how a headshot is one of our truest brand representations. When speaking with a photographer, find out how many photos come from a sitting and in what digital formats they deliver. Check out this deal from Portland, OR photographer, Jamie Deurmeier.
Logo Design – this is for the person who has pointedly told you that this is an area of concern. It may not go over so well for someone who isn’t in the market for a re-design! Your gift may cover a consultation session or determine a set amount that you’d pay toward a bigger package.
Website review – do you know a developer who would be willing to review your clients’ website, providing a few suggestions on design or efficiency? Most would be willing to provide a free or reduced cost review with the knowledge that business will come from the review. In marketing terms we call this a lead product, which often sets up a future partnership.
App trial subscription – do you have an app that you can’t live without? One that you’ve found as an invaluable time-saver that would really help a client? Apps that manage social media posting, calendar scheduling, contact management or small business finances are all programs we can use, but often don’t commit the time to research ourselves and many offer a introductory rate that is a perfect way to change current stressors into new opportunities.
For the business builder:
Team networking – purchase a few tickets to upcoming networking events that would benefit the introverted client or commit to joining them to a predetermined number of events. Many people don’t like going to events by themselves, so why not be a networking buddy?
Business publication subscription – one of the best gifts a client gave their 10 employees was an annual magazine subscription that reflected their interests/ personalities. Why not share a subscription to a local Business Journal, a specific trade publication or a favorite paid gateway website?
Let these ideas inspire you to help others or help yourself move toward achieving your 2018 goals. Also, please share your favorite business gifts that you’ve given or received.